The Royal Windsor Information Centre opened in its present location in 1994, and to cope with the anticipated volume of enquiries, CTV was invited to install Windsor's first computerised system.

"CTV gave us good training and support in these early stages," comments Lisa Morris, Information Centre Manager."

"At that time, some of our staff had never used computers, and so CTV's constant support and back-up made the learning curve much easier for us!"

However, five years on and with The Royal Windsor Information Centre having grown to be one of the largest information centres in the UK, where around three-quarters of a million enquiries are handled each year, the time had come to re-assess the system.

Having come to the conclusion that the entire computer network should be replaced, a feasibility study was carried to evaluate all the systems on the market today, to ensure that the right choice was made.

"Having looked at other computerised TIC systems on the market today, we had no doubt that the latest CTV software is the best for us at this stage", says Lisa.

"We have found that CTV has listened to our requirements, and is seeking ways to respond to our needs."

"We appreciate the fact that upgrades are supplied automatically, and without charge, as soon as improvements are made to any of the different applications."

"We also appreciate the fact that full training on the systems and upgrades is carried out by CTV personnel with direct experience of the tourism industry - so they understand what we need as well as knowing how to deliver it."

"On top of that, there is a CTV National Helpline, available on every day that we are open, to help with any problems which may come up."

CTV was given the mandate to install a network of eleven linked workstations in February 1999, and to supply a range of programmes:

• VisitIT - an electronic eye with people-counting software - means that the Information Centre can monitor the flow and rate of footfall. This helps in staff planning;
• TIM market response module, a brochure fulfilment package which handles around 400 enquiries each week
• CTV On-Line, to automate National Express bookings;
• BR Journey Planner for rail travel, including Eurostar;
• AA Milemaster to give a full itinerary planning service for road trips throughout Britain, Ireland and Europe;
• TIM 4 is on the dedicated accommodation booking desk, making reservations for hotels and guesthouses;
• an EPOS (Electronic Point Of Sale) system to access the tills, maintain stock control and tap into any of the other systems at the same time.

The Windsor upgrade took four days to install, with each member of the 14-strong staff spending two days being trained in the new systems.

"It was well worth while taking the time to learn the new systems properly," says Lisa. "The new CTV software includes a number of time-saving options, such as producing reports and updates at the touch of a button."

"As an Information Centre located in one of England's most popular visitor destinations, it is important that our technology enables us to deliver the best quality of service through the Information Centre."

"With the help of CTV, we feel we are doing this."