The Southern Tourist Board came to us in 1998
with a problem: their response-handling software, although satisfactory when
purchased, had not developed in line with their own expansion and their existing
supplier could not deliver the quality of service they wanted.
Since STB undertakes market response and analysis
for its members, acting as a mailing house for them and with up to fifty
brochures on attractions and accommodation to despatch, it was vital that their
system was both user-friendly and reliable.
After a careful analysis of STB's requirements,
CTV installed a 10 user TIM4 Market Response Module in December 1998, to go live
from January 1st.
Neither the hardware nor the network system could
be changed, due to budget restrictions, and so both sides had to work hard to
overcome some initial teething troubles when our state-of-the-art software was
installed.
However, our Helpline is always open, and that,
combined with CTV's ability to dial direct into each user's system to provide
real-time support, has meant STB has been delighted with our help and
cooperation.
In addition, CTV programmers were able to convert
STB's existing data from the old system to TIM4: combined with the data on the
new TIM4 module, this gave STB a total marketing database of around 700,000.
A real bonus for all the other subscribers to our
User Support Packages was the fact that the developments of the system which we
undertook for STB led to improvements to the whole TIM4 Market Response Module.
And as all our users know, whenever we update any of our software, we
immediately pass the benefits on by upgrading their systems at no extra charge.
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