SUMMER 1999 NEWSLETTER     
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SUMMER 1999

SALISBURY, TIC OF THE YEAR


Salisbury TIC, named 'Tourist Information Centre of the Year 1998' by the English Tourist Board, well deserved its accolade.

Among features highlighted for special praise by the panel of England for Excellence judges were the establishment of multi-lingual car park attendants, who are the city's ambassadors for visitors, a dedicated coach drivers' restroom - and of course their state-of-the-art tourism management software!

The busy TIC handles nearly 250,000 enquiries every year, the bulk of which are from visitors looking for information on the area, or making accommodation bookings. In addition, hundreds of enquiries are received from locals, planning trips to other parts of the UK.

"CTV has looked after us for ten years, from our first days with a single-user computer to our present system of four PCs on the counter plus one back-office PC for statistics and reports" says TIC manager Jane Fry."

"Enquiries about local information and accommodation bookings from visitors coming to this area are dealt with on the TIM market response module, while we use the AA Milemaster and BR Journey Planner for itinerary planning and rail travel information for the UK.

"VisitIT software, used with pressure mats, is invaluable when it comes to monitoring the flow of visitors to the Centre, and means that I can plan our staffing schedules to cope with peaks of demand during the hectic summer months."

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