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AUTUMN 2000

STB DATABASE SERVICES 2000

 

  • Deduplication - removing costly duplicate records

  • Suppression - stop wasting postal costs: your stoplist and industry specific i.e. mailing preference service, mortalities, national goneaways.

  • Postcoding - adding and correcting postcodes

  • Mailsort - sorting by postcode to obtain royal mail discounts on mailing cost

  • List rentals - utilising our database to select names and addresses to enhance your market share

  • Mosaic coding - profiling data into 52 geodemographic types showing socio-economic behaviour to allow targeting of potential responders within strict geographical areas

  • Lifestyle profiling - showing data in terms of lifestyle and purchasing habits from which you can identify high, medium and low value customers. This information can be used to target others that 'look like' your existing high value customers.

    If you need help to maximise the potential of your database, please call 02380 625490 today.

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2000 CTV Tourism Services Ltd, Mark, Somerset UK