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Customers using the TIM4 Market
Response to generate a database of customer enquiries now have the ability to
use the archived data for future mailshots and save money.
Mailshots are a good way of generating repeat business, or even first-time
business from people who went elsewhere after their original enquiry. The only
drawback is that postage costs can be relatively high.
SO . . . our new Mail Sort module has been designed to process bulk addresses so
that you can take advantage of discounts of up to 25% offered by the Post Office
for bulk mailings. An additional 2% discount is offered if using a font to
Optical Character Recognition standard - facilities all provided within TIM4.
What do you have to do?
Nothing … once an enquiry is entered on TIM4, the software will automatically
generate a mailsort code for each address based on the postcode, whether or not
you're using postcode recognition software.
The new TIM4 Mail Sort module conforms to all the Post Office sorting and
categorising specifications and even produces a Mailsort Planning Report and
Mailsort Line Listings - both specifically designed to comply with Post Office
guidelines.
So if you come into this category, all you have to do is let CTV help you save
money!
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